What was announced
Sony introduced the wireless earbuds LinkBuds Clip — a clip-style model that attaches to the outer ear and combines music playback with the ability to hear ambient sounds. The package includes replaceable Fitting Cushions for a comfortable fit throughout the day.
Technical profile
The model supports three sound modes: standard, voice enhancement and reduced sound leakage. Calls use a sensor that detects voice vibrations, along with a built-in noise-cancellation system based on artificial intelligence. The mobile app offers an equalizer with advanced settings.
Battery life: up to 9 hours without recharging or up to 37 hours with the case. A quick-charge feature provides about 1 hour of listening after 3 minutes in the case. There is moisture protection to IPX4 and support for Multipoint for simultaneous connection to multiple devices.
In the US, the LinkBuds Clip are already on sale for $300. Available colors: black, gray-beige, green and lavender. Additional accessories, such as clips and eartips, are priced at $25.
"LinkBuds Clip is a new approach to open sound that lets you stay connected to the surrounding world without sacrificing call and music quality,"
— Sony, press release
Market context
The announcement comes against the backdrop of structural changes in consumer electronics: Sony recently handed over production of some Bravia TVs to TCL, while competitors like Apple continue to refresh the AirPods lineup. For Sony this signals a reorientation: audio products remain a focus, but the company is testing new form factors to occupy a niche between fully open and fully isolated headphones.
Why it matters for users
Practical framing: the clip design is not just about comfort. It is useful for people who work in urban environments or require heightened situational awareness (for example, couriers, public-transport workers, parents with small children). The combination of open sound with AI noise cancellation and a voice sensor makes the model appealing to those who need clear calls while remaining attentive to their surroundings.
Price and market expectations: $300 places the LinkBuds Clip in the premium segment. Audio-market analysts note that success will depend on how users assess the balance between functionality (comfort, battery, call quality) and the actual degree of "open" sound in everyday use.
Conclusion
Sony LinkBuds Clip is a bet on a different approach to personal sound: not isolating, but staying in contact with the environment. For the user, the key question is whether the premium price is worth the advantages of the clip form factor. For the market, it is whether the model can strengthen Sony's position in innovative audio solutions at a time when competitors are stepping up their efforts.
Now it's the buyer's move: will clips become the new standard in everyday interaction with sound, or remain a niche option?
