What happened
The Burger King chain in Kazakhstan has become the center of public attention after a post by the mother of a 27-year-old cook diagnosed with autism. According to local media (Kursiv, Tengrinews.kz, Exclusive.kz), the man had worked at the restaurant for about four years without major problems, but in the fall of 2025, after the arrival of new regional management, a campaign of "covert bullying" began aimed at forcing him to resign.
What ignited the scandal
A Threads post on February 14 went viral and sparked a wave of criticism: former and current employees reported systemic problems following the arrival of managers from Russia — pressure on staff, condescending attitudes, a noticeable pay gap between the new management team and local employees, and the predominant use of the Russian language in internal communication. Separately, an incident involving a sticker allegedly from the wife of one of the managers is mentioned.
"He worked there for four years, and then they began to treat him as if he were unnecessary... It was like dealing with a robot that doesn't understand the principles of an inclusive society."
— the cook's mother, post on Threads (via Kursiv, Tengrinews.kz, Exclusive.kz)
Reaction from authorities and the company
On February 16 the issue drew in the Ministry of Labour and Social Protection of Kazakhstan: a state inspector visited the family and promised to monitor compliance with labor legislation. The following day, on February 17, Burger King Kazakhstan announced that "within the framework of the adopted management decisions, regional managers Sergey and Anastasia are no longer employees of the company."
"Within the framework of the adopted management decisions, regional managers Sergey and Anastasia are no longer employees of the company."
— Burger King Kazakhstan (statement, February 17)
Ownership context and risks for the brand
The conflict occurred against the backdrop of a franchise change in 2025: Verny Capital sold the franchise to Holten Group, which Forbes Kazakhstan links to businessman Almas Sultangazin (estimated net worth — about $285 million). For a global brand, such incidents represent not only operational but also reputational risks in a society that is highly sensitive to issues of inclusion and local identity.
Why it matters (analysis)
This story is an example of how staffing decisions and corporate culture can quickly turn into a social and political issue. Essentially, several factors amplified the conflict: a change of owner and management, language identity in the workplace, pay inequality, and the absence of sensitive policies for employees with disabilities.
For the reader, this is a question of the safety of the social space: international brands entering local markets must adapt management practices to local norms and inclusion standards. Otherwise, there is a risk of wasted investment and loss of consumer trust.
What’s next
So far, the authorities' reaction and the dismissal of two local managers are a first step. Further steps likely include inspections by labor authorities, possible lawsuits, and increased public oversight. For Holten Group and the brand itself, this is an opportunity to show that statements about responsibility are being turned into concrete policies — from hiring procedures to manager training on inclusion.
Details of the incident have been confirmed by local media (Kursiv, Tengrinews.kz, Exclusive.kz) and are mentioned in Forbes Kazakhstan’s reporting on the franchise ownership change. The social resonance has already forced the company to act — but will that be enough to change systemic approaches to staff and language policy in the region?
