A24 record in numbers
"Marty Supreme" starring Timothée Chalamet has grossed more than $148 million worldwide, surpassing the studio's previous leader — "Everything Everywhere All at Once" (≈ $141 million), UNN reports citing Hypebeast. The film received nine Oscar nominations and has already earned about $95 million in North America and $53.4 million in international markets.
"Independent studio A24 has set a record: the film 'Marty Supreme'… has become the highest-grossing in the company's history"
— Hypebeast / UNN
Why it happened: the formula for success
A combination of factors explains the commercial breakthrough: a star-studded cast (Timothée Chalamet), a holiday-period release, a theme with broad emotional appeal (sports, self-determination), and a high production budget — about $70 million, making the film the most expensive project in A24's history. Despite an R rating and the absence of a franchise, the film remained in the U.S. top five box office for seven weeks — a classic example of an auteur film finding a mass audience.
Consequences for the industry and investors
This success means more than higher box office: it forces a reassessment of the risks of investing in auteur cinema. A24 demonstrates that a studio can scale projects while maintaining brand identity. For producers and funds, it's a reason to view the combination of a strong cast and a visual concept as a path to profitability.
What this means for Ukraine
From the perspective of cultural diplomacy, the success of "Marty Supreme" is further proof that quality cinema creates soft power. Ukrainian filmmakers and state institutions should take into account that investment in competitive content and collaboration with international stars increases the chances of reaching the global market and attracts partners' attention.
More to come?
After the planned release in China at the end of March, analysts expect total gross could rise to ≈ $170 million. The nine Oscar nominations further increase the film's long-term commercial value on digital and television platforms. For the industry it's a signal: the success of auteur cinema on a large scale is possible with the right strategy — and for Ukraine it's an opportunity to adopt similar approaches in creating its own cultural product.
