In brief
According to La Repubblica, Italian couturier Valentino Garavani has died in Rome at the age of 93. For the world of fashion, it is a lost era: from 1959, when he founded his own fashion house, to 2007, when he stepped back from active work, Valentino shaped ideas of feminine beauty and elegance.
Why this matters
Valentino is not just a name on a label. As fashion publications and critics note, his approach went beyond trends: he worked with the image of the woman as a cultural category. That means his influence is not only on dress silhouettes, but also on the models of behavior, tastes, and symbols that are passed down through generations.
"What do women want? To be beautiful."
— Valentino Garavani, designer
Legacy in facts
Valentino founded his fashion house in Rome in 1959 and became one of those designers whose name became synonymous with a particular idea of beauty — pure, refined, focused on silhouette and the beauty of the woman. He retired in 2007, but his work is still cited in collections and museum exhibitions around the world.
What this means for Ukraine
In the context of cultural reconstruction and creating a national brand, not only infrastructure and policy are important — symbols and aesthetics matter too. Ukrainian designers and the creative industries can draw on Valentino's reflections about the art of emphasizing human dignity and beauty. It is an example of how cultural capital becomes part of a country's soft power.
In conclusion
Valentino's death is a reminder that style and taste carry long-term weight. A question for our designers and cultural managers: how can these lessons be used so that Ukrainian aesthetics become recognizable on the global map of culture and fashion?
