Google published its annual Year in Search roundup for 2025. The Gemini chatbot took the top spot in the global ranking; another artificial intelligence algorithm, DeepSeek, landed in seventh place. This reflects growing global interest in AI technologies.
Top search leaders
The top three most-searched queries also included the India–England cricket match and the name of American conservative activist Charlie Kirk. The search related to the assassination attempt on Kirk was the most popular news query of the year. Top topics also included events related to Iran and issues surrounding the US government shutdown.
Culture, food, and ranking methodology
In the food category, the most-searched item was hot honey. Among films, the leader was Anora, and the most-trending actress was Mikey Madison, who outpaced Lewis Pullman and Isabela Merced. Sports queries were dominated by the FIFA Club World Cup and the club Paris Saint-Germain.
Google explains that the ranking reflects not the total number of queries, but the topics with the largest increase in interest compared with the previous year. Therefore everyday queries, such as those about the weather or YouTube, do not make the list.
Separately, the company introduced automatic headline generation for the Discover feed. It was also announced that a Ukrainian large language model is planned to be trained based on Google’s Gemma.
