Leb1ga Triumphs at the Stream Awards 2025 — Streaming as Ukraine's New Cultural Force

The organizers of Streams Charts and StreamAdvisor have announced the winners of the Stream Awards 2025. This is more than just a box-ticking exercise for the industry — the numbers and the victories point to the growing influence of Ukrainian streaming on culture and the media landscape.

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Номінанти Stream Awards 2025 (Фото: Stream Awards 2025)

Hook: what’s important to know

The Stream Awards 2025, organized by analytics platform Streams Charts and streamer service StreamAdvisor, recognized the brightest creators of the Ukrainian broadcast on Twitch and YouTube Live. LIGA.net reported on the ceremony and final figures: over more than two months of voting users cast over 82,000 votes — roughly 20% more than last year.

Main winners and key figures

The top award, “Streamer of the Year,” went to roolex9, while “Female Streamer of the Year” was awarded to sheisfoxy. The “Debut of the Year” nomination went to valentinopradagucci. The public gaming choice favored Counter-Strike 2 as “Game of the Year” among Ukrainian streamers.

One of the most notable victors was Leb1ga: wins in the categories Non-gaming Streamer of the Year, Best Show (“Mafia with streamers”) and Marathon of the Year. The Collaboration of the Year award also went to Leb1ga and Andriy Luzan for the stream “Surviving 24 Hours in the Forest.”

The online ceremony was hosted by streamers and commentators Mykhailo (Olsior) Zverev and Roman (Skevich) Paskevich; the broadcast on Olsior’s channel peaked at 3,048 viewers.

Why these results matter

These are not just awards — they are an indicator of an industry on the rise. In 2025 Ukrainian-language streams amassed over 319 million hours watched, and peak concurrent viewership reached 923,000. Esports broadcasts collected over 13 million hours, and the Twitch platform holds about 66% of the Ukrainian-language streaming market.

These figures have consequences: streaming shapes young audiences, supports creative professions and becomes a tool of soft power — from volunteer marathons to promoting Ukrainian culture abroad.

"We see systematic growth both in hours and in content quality: streamers are becoming the locomotive of Ukraine’s media export."

— Representative of Streams Charts

How the voting took place

Voting ran from January 26 to March 2, 2026. During that period, more than 10,000 people took part, casting over 82,000 votes. Winners were chosen across 14 categories, which allowed evaluation not only of gaming content but also shows, collaborations and the VTuber movement.

What this means for viewers and the market

For viewers, the wins and numbers signal content diversity and accessible communities. For the market, they prove the attractiveness of audiences that can be monetized, engaged in charity and communication campaigns. For the state and civic organizations, they provide an opportunity to work with audiences that are harder to reach through traditional channels.

Conclusion

Stream Awards 2025 showed that Ukrainian streaming is growing not episodically but systematically. The question is not who received the statuette, but how the industry converts attention into a stable audience and resources. The next challenge is to transform this interest into lasting opportunities for creators and societal impact.

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