Brief and to the point
OpenAI has built an app store into ChatGPT, available on iOS, Android and in the browser. The catalog is divided into categories Feature, Lifestyle and Productivity, and connecting services is done in one click. After authorization, a user can call an app via an @mention in the chat — for example to analyze files from Dropbox or control music in Apple Music directly from the ChatGPT interface.
How it works and what changed
Developers can now submit apps for review under new rules. OpenAI has provided an SDK, a UI library, open‑source examples and a quick‑start guide. Monetization is currently possible via external links; OpenAI keeps the option of internal monetization open for the future.
"Apps must clearly explain how they work with data."
— OpenAI, official statement
Risks and limitations
The embedded ecosystem makes work easier but raises the importance of privacy policies and access control. Now it’s not only technical integrations that matter, but also a transparent explanation of which exact data are transmitted and how they are stored. For enterprises and government initiatives this means additional legal review before connecting services.
Why this matters for Ukraine
First, Ukrainian teams can quickly create and distribute services through a single ChatGPT interface — this is an opportunity for startups and a tool for humanitarian and volunteer projects. Second, integration with major services (Dropbox, Apple Music, DoorDash) shows that platforms are ready to work with global partners, which creates opportunities for local integrators.
What experts advise
Analysts point to two key issues: data security and monetization models. The first requires standard procedures from companies and civic initiatives — API audits, data storage and transfer policies, and informing users. The second concerns the business model: currently revenue flows externally, but internal commercialization could change the ecosystem’s economics.
Technical context: more than just apps
At the same time OpenAI introduced the GPT Image 1.5 model and mentioned GPT‑5.2 — meaning apps will be able to use more powerful multimodal capabilities. For Ukraine this translates into broader opportunities in automation, image recognition for logistics or document handling, but also greater demands for ethics and quality control of results.
Conclusion
Integrating an app store into ChatGPT is an infrastructural step that opens opportunities for businesses, volunteers and developers. For Ukraine it is important to seize this moment: prepare local services, assess data risks and develop monetization models. Now the question is not "will it work," but "how will we use these tools for the benefit of the country's security and economy."
