What happened
The company Superhuman announced the acquisition of the Portuguese startup Rows.com — a spreadsheet service with deep integrations to business services and artificial intelligence tools. The statement was released by Superhuman CEO Shishir Mehrotra. The creators of Rows, Umberto Aires Pereira and Torben Schulz, are joining Superhuman; the financial terms of the deal have not been disclosed.
Why it matters
Rows allows sheets to be connected directly to marketing platforms, CRMs, and other services so teams can more quickly derive actionable insights from data. Integrating that functionality into the Superhuman ecosystem — and, specifically, into Coda — means documents, spreadsheets, and workflows will be closer to real business data sources: less manual reconciliation, more automated analytics.
From a strategy perspective this is a typical consolidation move: after the 2025 rebrand (when Grammarly became part of Superhuman) the company is bringing together writing, email, workspace tools and now — interactive spreadsheets. For users this means a smoother path from “data” to “decision” within a single environment.
"Rows complements our strategy of building a productive suite of tools: we want teams to be able to work with data faster and without unnecessary switching between platforms"
— Shishir Mehrotra, CEO of Superhuman (according to the company)
Implications for the market and for Ukraine
First, this strengthens Superhuman’s position in the team productivity tools segment — an important factor in the race for enterprise customers. Second, Rows’ technological solutions will push competitors to more rapidly integrate automation and AI agents inside spreadsheets and workspaces.
For the Ukrainian tech community this case carries symbolic significance: a brand that grew out of the product experience of teams connected to Grammarly is once again investing in global productivity tools. It’s a signal that Ukrainian talent and products remain an influential factor in the global tech market.
What to watch next
The key question is how quickly and correctly Rows will be integrated into Coda without losing existing customers and workflows. Partners and users should watch three metrics: preservation of Rows’ functionality, the speed at which new integrations appear, and the real time savings for end teams. If Superhuman turns declarations into working features, it will be a clear sign of successful consolidation.
Financial details remain closed, so the full picture can only be assessed after the first months of integration and the initial product updates.
