Irene Aldridge runs trading company Able Alpha Trading and is accustomed to working with information that moves markets in milliseconds. But even she was surprised by a new product from Trump Media & Technology Group: a subscription that gives traders access to U.S. President Donald Trump's posts before other Truth Social users see them.
The service is called Truth API. It costs about 100,000 dollars a month. It's not readers who buy it, but trading algorithms.
What is being sold and who needs it
Truth API transmits Trump's posts and other influential platform users directly to trading companies through high-speed channels. For an ordinary person, the difference between "now" and "a second earlier" doesn't matter. For high-frequency trading, where operations with stocks, currencies, or oil are conducted in milliseconds, that difference is the entire business.
Donald Trump regularly uses Truth Social to announce important political decisions, including on tariffs, military conflicts, international agreements, and Federal Reserve leadership, and his statements have repeatedly caused sharp price swings in stocks, bonds, currencies, and oil. In recent months, another pattern has been added: the president has begun more frequently mentioning individual public companies, and his approving remarks instantly boost their stock prices.
In April, a post in which Trump praised Palantir Technologies and mentioned its stock ticker caused the company's largest short-term stock surge in a year. Later, a similar effect came from a greeting to Intel — the stock rose immediately during after-hours trading.
This pattern is exactly what the new product is built on: whoever learns about a post a fraction of a second before competitors and has a system for instant text analysis can buy or sell an asset before the price reacts.
Why this is happening now
The answer is simple: the company needs money. Trump Media shares have fallen approximately 75% following Trump's return to the White House, and last year's revenue was only around 3.7 million dollars. According to AP estimates, if just three companies purchase Truth API access, the company's revenue could double almost instantly — without new users, advertising, or products, solely through selling speed of access to the president's words.
Themis Trading co-founder Joe Saluzzi estimates potential demand at around one hundred companies specializing in high-frequency trading.
Whoever buys the information and has a system to process it will be able to act faster than you or me. The losers are always retail investors.
In other words, the benefit for Trump Media is direct and swift. The benefit for buyers of access is also direct: a competitive advantage in milliseconds, which on the high-frequency market converts into real profit. Those who lose are those who read Truth Social like ordinary people, not like trading algorithms.
Where is the conflict
Formally, Trump isn't selling anything — the company he owns is. But that's precisely the essence of critics' complaints: a U.S. president's post is capable of moving markets, and access to this post now has a price, and not all market participants can pay it equally.
We have a President of the United States who is at the center of everything, makes all decisions, and is revealing this information in advance to a limited circle of people.
Trump Media dismissed the criticism, claiming that opponents misinterpret how the service works and don't understand the difference between public and non-public information. Truth Social representatives insist that posts are published to traders and the general audience simultaneously, so there is no formal inequality.
Critics respond that the formal publication time is not the main point — what matters is the speed at which information reaches a specific user and is processed by automated systems. A one-second advantage for an algorithm is a different game altogether, even if the post is technically "published simultaneously for everyone."
Project on Government Oversight expert Dylan Gedler-Godette adds another dimension to the problem: Wall Street's very interest in obtaining the president's statements before others is already a signal of how accustomed the market has become to treating the head of state's words as insider information.
Political reaction
Democratic Senator Elizabeth Warren has already criticized the service's launch and threatened investigations if Democrats gain control of Congress.
We will hold responsible those behind this blatant corruption and make them answer to the American people.
For now, this is more of a political statement about the future rather than a real lever: without control of Congress, Democrats have no tools for hearings or investigations. And Trump's administration and company clearly are betting that the market for speed matters more than the market for reputation.
The question for the coming months is simple: will Truth API become a precedent after which monetizing presidential statements seems normal, or will congressional investigation — even purely hypothetical — force the company to shut down the service before it doubles its revenue.
