Artem Shevchenko leaves monomarket: how three years of leadership changed Ukrainian e-commerce

After three years as CEO of monomarket, Artem Shevchenko announced the end of his work on the project. We break down what was achieved during that time, why the leader’s departure is an important marker of market maturity, and what questions the change in leadership raises for monobank and the industry.

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Briefly

CEO of the marketplace monomarket, Artem Shevchenko, announced on Facebook that he has completed work on the project built on the base of monobank. He led the project for three years — it started with a team of three people and he is leaving the company with a team of more than 130 specialists.

"It was an extraordinary journey — from an idea to a working project that was able to generate hundreds of millions of hryvnias in turnover every month"

— Artem Shevchenko, CEO monomarket (Facebook post)

What was achieved in three years

Under Shevchenko's leadership, monomarket became a noticeable player in Ukrainian e-commerce: the team grew from 3 to more than 130, the platform attracted users and sellers, and operational metrics produced the first large-scale results — according to him, this means hundreds of millions of hryvnias in turnover per month. As an additional indicator of activity — a recent wave: 17,000 listings on monoBazar in three hours.

According to Forbes, before joining mono Shevchenko headed the Epicenter marketplace and developed digital products for ALLO, Kasta, F.ua and OLX; he is also a co-founder of Hubber — a company that builds infrastructure for online commerce. This social and professional background helps explain the project's rapid scaling.

Why this matters for monobank and the market

The departure attests to two key phenomena. First, the project has reached a stage where new managerial ambitions are required — development now demands a stable operational model and business management at the next level. Second, it is a signal to investors and partners: the Ukrainian e-commerce market is producing managerial talent and products capable of scaling independently of individuals.

The practical consequence for monobank users — keeping services in the app (for example, shared cards for family budgets) and integrating the marketplace into the bank's ecosystem — remain priorities, but now it matters who will lead operational development and how quickly the pace of innovation will be maintained.

What’s next

Instead of drama — an assessment of risks and opportunities. monomarket has adequate tools for further growth: a customer base, products and a team. Priorities for the coming quarters — maintain the sales pace, avoid losing sellers and consolidate the technical infrastructure. For the market this is also a test: whether the Ukrainian tech ecosystem can turn successes into a stable infrastructure when a leader moves on to a new stage.

Now the key question for partners and investors: will declarations of support turn into concrete investments in the development of a platform that has already shown it can scale under harsh conditions? The answer will determine not only monomarket's fate, but also the speed of development of the Ukrainian e-commerce ecosystem overall.

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