Key figures
According to Apple's annual report, Chief Executive Officer Tim Cook received total compensation of $74.3 million in 2025, slightly less than $74.6 million in 2024. His base salary remained unchanged — $3 million. The bulk of the pay package consisted of $57.5 million in stock and $12 million in performance-based bonuses. In addition, Cook received about $1.76 million for other expenses — security, air travel, insurance and pension contributions.
"This is stated in Apple's annual report."
— Apple, annual report
Why it matters for the market
The structure of the package — with a large share of stock and performance-linked bonuses — signals that the board values long-term value creation more than short-term pay. The company set a target compensation level at $59 million, but the actual amount was higher due to the achievement of key metrics. For investors, this is an indicator of expectations about Apple’s profitability and the resilience of its business model.
Implications for Ukraine: practical context
Why should a reader in Ukraine care? First, the stability of major tech players affects global supply chains — from microchips to the assembly of some components. Second, strong market confidence encourages investment in the tech sector, where Ukrainian specialists and startups already have a noticeable presence. And third, during wartime, corporate investment and stability are one marker of global economic support, which indirectly affects opportunities for partnerships and contracts for Ukrainian businesses.
What next?
High CEO compensation is not just a personal story. It is a marker of market expectations, a reminder of the role of shareholder incentives, and a signal to suppliers and partners. For Ukraine, it is important to follow these trends as indicators of possible shifts in demand for technology products and services, and as a reason to seek official and private paths to integration into these chains.
Brief conclusion: $74.3 million — a figure that speaks to investor confidence and a bet on long-term growth. The question for us: how can we leverage this wave of confidence to strengthen Ukraine’s tech sector and partnerships with global players?
