Nova Poshta closes old version of app: what awaits 6 million users

By the end of 2024, the first version of Nova Poshta's mobile app will stop working. The company is betting on an updated platform, but millions of customers are forced to adapt with no choice in the matter.

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Nova Poshta has announced the closure of the first version of its mobile app by the end of this year. This is reported by Forbes Ukraine, citing company representatives. Currently, more than 6 million clients are using the outdated version — more than the population of Denmark.

The company claims that the new app offers expanded functionality: faster parcel tracking, an updated interface, and improved integration with delivery services. However, for a significant portion of the audience — particularly people with slow internet or older smartphones — forced migration to the new version could prove to be not a technical upgrade, but a real problem.

The real conflict here is not that the company is updating its product. This is normal practice. The problem is that 6 million users have no alternative: no clear transition period with support, no public guarantees that the new version will work stably on budget devices used by a significant part of Ukrainians — especially during wartime conditions.

Nova Poshta is a de facto monopolist in Ukraine's private delivery market. When such a player changes the rules, customers have no real leverage — except to switch to "Ukrposhta," which for most is not an equivalent replacement in terms of speed and coverage.

The question is not whether the app should be updated. The question is whether the company will provide real technical support for 6 million users during the transition — or will simply shut down the old version and leave people to figure it out on their own.

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