Maudau announced a partial staff optimization. The company, which is part of Fozzy Group, explains this as follows: "Behind every position stands a person, their experience and contribution to the company. That is why it is important for us that this process proceeds as fairly, correctly and respectfully as possible to everyone it concerns."
In two weeks, this is already the second such decision on the market. On August 12, Rozetka co-owner Irina Chechotkina announced a similar optimization — following the destruction of an automated warehouse complex in Brovary. The pattern is repeating: it is not falling demand that forces companies to reduce staff, but the physical destruction of infrastructure that processes these orders.
Logistics as a bottleneck
Online commerce stands on three things: a website, a courier network, and a warehouse. The first two can be restored in days. An automated warehouse complex cannot. It is a building with conveyor belts, racking systems and sorting equipment that is built over years and cannot simply be "moved" after an impact.
That is why the series of attacks looks systematic rather than random. On the night of August 5, Russia struck distribution centers of Fozzy Group, which supplied goods to Silpo, Thrash! and Fora — six workers were killed. On August 20, an attack damaged a backup warehouse of Fora, which the company began using precisely after the previous strike. Reserve capacity becomes a target just as much as the main facilities.
What this means for the customer
The practical consequence for the buyer is not empty shelves, but longer delivery times and smaller assortment "in stock" during peak load periods. Companies redistribute goods among surviving facilities, which means additional logistics routes and higher cost per order, which sooner or later shows up in the bill.
For employees, staff optimization means something different: layoffs are not happening because the business is weakening, but because work places physically disappear — packers and couriers are tied to specific warehouses that have simply ceased to exist.
"Maudau continues to operate, develop and move forward," the company emphasized.
The question for the coming months is simple: whether Ukrainian e-commerce can build distributed, less vulnerable warehouse networks faster than Russia can destroy them. So far, the score is not in favor of business.
