Money loves silence: what exactly Ihor Smilyansky announced
Ihor Smilyansky, CEO of JSC "Ukrposhta", announced the next stage of the company's digitization. According to RBC-Ukraine, by the end of February the mobile app may gain the ability to pay for a parcel and manage its delivery — a service that private operators have long offered.
What will change in the services
Key announcements: by the end of summer every employee will receive a "3-in-1" device — a mini-computer with a POS terminal; branches will gain the ability to accept cashless payments even in remote villages; the new terminals can operate for up to eight hours without electricity and will be supplied with power banks.
"It will be just like Nova Poshta."
— Ihor Smilyansky, CEO of JSC "Ukrposhta"
Why this matters — not just about convenience
These changes are an example of practical adaptation of infrastructure to the conditions of a prolonged war. Operating during blackouts without fuel costs will allow branches to maintain operational capacity and reduce expenses that in a village can exceed profits: Smilyansky cited an example that a generator "eats" roughly UAH 15,000 a month for a small branch.
Context and risks
The announcement comes against a backdrop of reputational challenges: in February 2026 Ukrposhta ended cooperation with the Rikky Hype brand after a social media scandal, and a few days earlier the company changed its logo, which also drew online criticism. This shows that digital and operational upgrades will need to be accompanied by careful communication with the public.
What's next — a brief conclusion
Now it's up to implementation: technical solutions need to be scaled and highlighted with transparent savings indicators for each branch. Logistics analysts note that such investments are a marker of trust in the operator and its ability to perform the state's function of connecting with citizens during a crisis. Whether this will be enough to win back skeptics after the branding mistakes is a matter of execution, not announcements.
Source: RBC-Ukraine.
